Privacy Policy

Pocketknife Group Pty Ltd
ABN: 16 644 236 162
Last Updated: February 2026

1. Introduction

This Privacy Policy explains how Pocketknife Group Pty Ltd (ABN 16 644 236 162) and its related practices, including PKG Safety Innovation™, Safety Innovation Academy™, and SafetyTech™ News (“we”, “us”, “our”) collect, use, disclose, and protect your personal information.

This policy applies to personal information collected through: - Our websites: pocketknifegroup.com, safetyinnovation.academy, and safetytech.news - Contact forms and enquiry submissions - Newsletter subscriptions - Online assessments and scorecards (including via ScoreApp) - Event registrations - Any other interactions with our digital platforms.

We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also respect the privacy rights of individuals under the European Union General Data Protection Regulation (GDPR) and other international privacy frameworks.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Contact Information - Name - Email address - Phone number - Organisation/company name - Job title/role - Business address - Location (city, state, country).

Professional Information - Industry sector - Areas of professional interest - Information provided in assessment responses (e.g., Digital Safety Transformation Readiness Assessment).

Communication Records - Enquiries and correspondence - Feedback and survey responses - Event registration details.

Technical Information - IP address - Browser type and version - Device information - Pages visited and interactions with our websites - Referral source.

2.2 Sensitive Information

We generally do not collect sensitive information (such as health information, racial or ethnic origin, political opinions, or religious beliefs). If we do need to collect sensitive information for a specific purpose, we will obtain your explicit consent and handle it in accordance with the Privacy Act.

2.3 Information We Do Not Collect

We do not knowingly collect personal information from children under 16 years of age. Our services are directed at business professionals and organisations.

3. How We Collect Information

3.1 Information You Provide Directly

We collect personal information when you: - Complete a contact form or enquiry - Subscribe to our newsletter or mailing list - Complete an online assessment or scorecard - Register for an event, webinar, or workshop - Download a report, whitepaper, or other resource - Correspond with us via email, phone, or other channels - Engage our consulting, training, or advisory services.

3.2 Information Collected Automatically

When you visit our websites, we automatically collect certain technical information through cookies and similar technologies (see Section 7 below).

3.3 Information from Third Parties

We may receive personal information from: - Third-party platforms you use to interact with us (e.g., ScoreApp, HubSpot, LinkedIn) - Event organisers where we are presenting or exhibiting - Referrals from business contacts (with appropriate consent) - Publicly available sources (e.g., professional profiles, company websites).

Where we receive information from third parties, we will handle it in accordance with this Privacy Policy and take reasonable steps to ensure you are aware of this collection.

4. How We Use Your Information

4.1 Primary Purposes

We use your personal information to: - Respond to your enquiries and provide requested information - Deliver consulting, training, and advisory services - Process event registrations and provide access to resources - Deliver assessment results and personalised insights - Administer and improve our websites and digital platforms - Communicate with you about your engagement with us.

4.2 Marketing and Communications

With your consent, we may use your personal information to: - Send newsletters, industry insights, and updates about our services - Notify you of upcoming events, webinars, and publications - Share research reports, whitepapers, and other resources - Provide information about services that may be relevant to your interests.

You can opt out of marketing communications at any time by: - Clicking the “unsubscribe” link in any marketing email - Contacting us at privacy@pocketknifegroup.com - Updating your preferences in our communications platform.

Opting out of marketing will not affect transactional communications related to services you have engaged.

4.3 Analytics and Improvement

We use aggregated and de-identified data to: - Analyse website usage patterns and improve user experience - Understand the effectiveness of our content and communications - Develop insights about industry trends (in aggregated, non-identifiable form) - Improve our services and develop new offerings.

4.4 Legal and Compliance Purposes

We may use your personal information where required or permitted by law, including to: - Comply with legal obligations - Respond to lawful requests from government authorities - Protect our rights, privacy, safety, or property - Enforce our terms of service.

5. How We Share Your Information

5.1 Service Providers

We share personal information with trusted third-party service providers who assist us in operating our business, including:

Service Type
Provider Examples
Purpose
Customer Relationship Management
HubSpot
Managing contacts, communications, and marketing
Assessment Platform
ScoreApp
Delivering online assessments and scorecards
Email Marketing
HubSpot, Mailchimp
Sending newsletters and marketing communications
Website Hosting
Webflow, various
Hosting and delivering our websites
Analytics
Google Analytics, HubSpot
Understanding website usage
Payment Processing
Stripe, PayPal
Processing payments for services

Our service providers are contractually required to protect your personal information and may only use it for the purposes we specify.

5.2 Professional Advisors

We may share personal information with our professional advisors (e.g., lawyers, accountants) where necessary for business or legal purposes.

5.3 Business Transfers

If Pocketknife Group or any of its practices is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

5.4 Legal Requirements

We may disclose personal information where required by law, regulation, legal process, or government request.

5.5 With Your Consent

We may share your personal information for other purposes with your explicit consent.

5.6 What We Do Not Do

We do not: - Sell your personal information to third parties - Share your personal information with third parties for their own marketing purposes without your consent - Use your assessment responses to identify you publicly without your permission.

6. International Data Transfers

Our primary operations are in Australia, but we work with service providers and clients internationally. Your personal information may be transferred to, stored, and processed in countries outside Australia, including the United States (where many of our technology service providers are based) and countries within the European Economic Area.

When transferring personal information internationally, we take reasonable steps to ensure that your information receives an adequate level of protection, including through: - Contractual arrangements with service providers - Use of providers certified under recognised data protection frameworks - Compliance with applicable data transfer mechanisms.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our websites. They help us recognise your device and provide a better user experience.

7.2 Types of Cookies We Use

Essential Cookies - Required for the website to function properly - Cannot be disabled without affecting website functionality - Examples: Session cookies, security cookies.

Analytics Cookies - Help us understand how visitors interact with our websites - Collect information in an aggregated, anonymous form - Examples: Google Analytics cookies.

Functional Cookies - Remember your preferences and settings - Enhance your experience on return visits - Examples: Language preferences, form completion assistance.

Marketing Cookies - Track your activity across websites to deliver relevant advertising - Help us measure the effectiveness of our marketing campaigns - Examples: HubSpot tracking cookies, LinkedIn Insight Tag.

7.3 Third-Party Cookies

Our websites may include cookies from third-party services:

Provider
Purpose
More Information
HubSpot
Marketing automation, analytics, chat
Google Analytics
Website analytics
ScoreApp
Assessment delivery
LinkedIn
Analytics, advertising

7.4 Managing Cookies

You can manage your cookie preferences through: - Your browser settings (to block or delete cookies) - Our cookie consent banner (where displayed) - Third-party opt-out tools (e.g., Google Analytics Opt-out, Network Advertising Initiative).

Please note that disabling certain cookies may affect the functionality of our websites.

7.5 Do Not Track

Some browsers include a “Do Not Track” feature. Our websites do not currently respond to Do Not Track signals, but you can manage tracking through the cookie controls described above.

8. Data Security

We take reasonable steps to protect your personal information from unauthorised access, use, modification, disclosure, or loss. Our security measures include:

  • Secure transmission of data using SSL/TLS encryption
  • Access controls limiting who can access personal information
  • Regular security reviews of our systems and processes
  • Use of reputable, security-certified service providers
  • Staff training on privacy and data security obligations

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to: - Provide services you have requested - Maintain our business records as required by law - Resolve disputes and enforce our agreements - Comply with legal and regulatory obligations

General retention periods:

Information Type
Retention Period
Contact and enquiry information
3 years from last interaction
Client and engagement records
7 years from completion of engagement
Marketing preferences
Until you opt out or request deletion
Assessment responses
3 years from completion
Website analytics data
26 months (Google Analytics default)

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it.

10. Your Rights and Choices

10.1 Access and Correction

Under the Australian Privacy Principles, you have the right to: - Request access to the personal information we hold about you - Request correction of inaccurate, incomplete, or outdated information.

To make a request, please contact us using the details in Section 13. We will respond within a reasonable timeframe (typically within 30 days) and may ask you to verify your identity.

In some circumstances, we may refuse access or correction (for example, where providing access would unreasonably impact the privacy of others). If we refuse, we will provide written reasons.

10.2 Marketing Opt-Out

You can opt out of marketing communications at any time by: - Clicking “unsubscribe” in any marketing email - Contacting us at privacy@pocketknifegroup.com

10.3 Additional Rights for EEA Residents

If you are located in the European Economic Area (EEA), you may have additional rights under the GDPR, including:

  • Right to erasure: Request deletion of your personal information in certain circumstances.
  • Right to restriction: Request that we limit how we use your information.
  • Right to data portability: Request a copy of your information in a structured, machine-readable format.
  • Right to object: Object to processing of your information for certain purposes.
  • Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time.

To exercise these rights, please contact us using the details in Section 13.

11. Third-Party Links

Our websites may contain links to third-party websites, platforms, or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will: - Update the “Last Updated” date at the top of this policy - Post the updated policy on our websites - Where changes are significant, provide notice through our websites or by email.

We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about how we have handled your personal information, please contact us:

Privacy Officer
Pocketknife Group Pty Ltd
Email: privacy@pocketknifegroup.com

We will acknowledge your complaint within 7 days and aim to resolve it within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

14. Definitions

Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether recorded in material form or not.

Sensitive Information means personal information about an individual’s racial or ethnic origin, political opinions, membership of political associations, religious or philosophical beliefs, membership of professional or trade associations, sexual orientation or practices, criminal record, health information, genetic information, or biometric information.

Australian Privacy Principles (APPs) means the privacy principles set out in Schedule 1 of the Privacy Act 1988 (Cth).

GDPR means the General Data Protection Regulation (EU) 2016/679.

This Privacy Policy is effective as of February 2026.

Pocketknife Group Pty Ltd — Better Work, By Design™

Transforming Work,
Unleashing Potential

At Pocketknife Group (PKG), we are more than just a consultancy; we are architects of better work.

The Pocketknife Group

Vision

We strive to become the trusted partner in co-designing exceptional work and deliver tangible outcomes for our clients.

Mission

To redefine work design, experience and safety, democratise innovation and empower humans in the workplace.

Values

We embrace curiosity, courage, and diversity of thinking, as well as increasing the synergy between humans and machines.